The 17th batch of MBAEx (AY 2023-24) visited SDA Bocconi Business School, Italy and ESADE Business School, Spain for their immersion module between 04 March and 15 March, 2024. This was a new initiation for IIMC MBAEX collaborating with 2 new business schools.

The students were at the business schools for two weeks; they had individual and group project, the topics and scope of which were developed by the faculty member(s) from the business schools. The students made industry specific presentations at the end of the module.
These projects were evaluated by the immersion partner schools. 

The ESADE module, “Market and Non-Market Strategies in Spain and Europe,” comprised of lectures on:

  • “Political & Economic Environment in the EU”,
  • “Disruptive Innovation and Exponential Technologies”,
  • “Creating High Growth Ventures”,
  • “EU Climate policy” among a few.

There were visits to companies like

  • Softonic,
  • Supercomputing Centre, Barcelona,
  • Winery Torres, among others.

Based on the theme, “Designed for your World”, lectures at SDA Bocconi Business School were centered around:

  • “Introduction to Italian Business Context - Facts & Myths”,
  • “Differentiation Strategies by Italian Firms”,
  • “Value Management, Differentiation Strategies and Innovation in Food & Beverages industry”,
  • “Sustainability & Green Management: When does it pay to be Green” among other topics

There were visits to the

  • Starbucks Reserve Roastery,
  • Ferrari Museum in Italian Motor Valley,
  • Intercos Group, among others.