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Generating value by selling Steel: TATA TISCON traverses the liberalization discontinuity (Part B)
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Generating value by selling Steel: TATA TISCON traverses the liberalization discontinuity (Part A)
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Feed My Chennai: An Achievement and A Puzzle
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Shantha Biotech: A Quest for Affordable Vaccination
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A Journey Of Transformation: Century Textile Industries Limited - Cement Division
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Dr. Reddy’s Acquisition of UCB Brands
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Facebook Free Basics: Bridging the digital divide or destroying net neutrality?
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Mobikwik’s Full Service FinTech Platform Bet: Will it be a Winner?
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NCORE VENTURES PVT. LTD.: ARCHITECTING THE VIRTUAL FACTORY APPROACH
Ramendra Singh | Somprakash Bandyopadhyay | Rishikesan Parthiban
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BPCL: Is Change the Only Option?
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Switchon O’Nergy: Social Innovation Challenges at The Bottom of the Pyramid
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Ek Number Bharose Ka: A Helpline for Grievance Re-dressal for Non-emergency Police Intervention
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GNRC Limited
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Innovation at LV Prasad Eye Institute: After Stem Success
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Wipro Limited: Building a World Class Ecosystem
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Digital Transformation at NTT Com – Netmagic: Revisiting Customer Relationship Management
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Lemon Tree Hotel Company: Beyond Value Chain Integration
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Mytrah Energy: Diversifying into Solar
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Rising Lions: In Pursuit of Right Players for IPL
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CRISIL: From Credit Rating to Global Analytics
Preetam Basu | Indranil Bose | Ravi Santhanam | A.V. Vedpuriswar
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Bosch India - Value for Money Innovation in Common Rail Diesel Systems
Indranil Bose | Ravi Santhanam | Haritha Saranga | Saikat Lahiri | Ashish K. Jha
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Air Asia and the Tata Group: Clear Skies Ahead?
Case Studies List
0
IIMCCRC is a distinct Center of Excellence (COE) which is constantly developing cases based on key industry challenges and success stories. These distinct cases act as supplementary reading materials to enhance classroom room learning of the students. Since its set up, the IIMCCRC has served as the incubation center for several case studies with leading Indian companies. The cases we have developed fall in one of the following thematic groups.
Thematic Groups for Developed Cases
Business Strategy/Innovation/Globalization
Business Technology/Business Analytics
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Digital transformation of Hero MotoCorp’s Global Parts Centre operations
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ABCD Bank: In Search Of Factors Affecting Its Interest Income
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RMV’s Dilemma
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Medinova: Expansion In Rural Sector
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Automated Transformation of Digital Content: Innovation at Indegene
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Securing IoT using Blockchain and Zero Trust: Block Armour’s Dilemma
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Market Analytics at YouGo Cabs
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Managing Digital Wallet Fraud at XetaPay
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Simulanis: Transforming Training Digitally Through Augmented and Virtual Reality
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RxPrism's REPBOTs: Transforming Pharmaceutical Communication Through Artificial Intelligence
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Service Innovation with Blockchain at Primechain Technologies
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Simplify360: Pioneering An Era Of Customer Experience
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The India Biodiversity Portal: The Evolution and Growth of an Open Access, Participatory Biodiversity Information System
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SimSePay at YES BANK: Creating Value Through an Un’smart’ Innovation
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Dematerializing Academic Records in Digital India: An E-Governance Initiative of CDSL
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Value Creation through Big Data Analytics at the Bombay Stock Exchange
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HPCL and the Project Blitz: Evangelizing Business Intelligence
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Advertising Analytics for Actionable Insights at Ramco Cements Limited
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RS Software Implements a Digital Payment Platform: The Unified Payment Interface
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Smart City Palava and Adoption of E-governance
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Services or Solutions? The Dilemma of Latentview Analytics
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Bank of Dastaan : Unlimited Operations Cyber Attack
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Big Data and Mu Sigma: Threat or Opportunity
Entrepreneurship
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At the Crossroads: When does a founder decide to step aside?
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SAI International School: In Pursuit of Academic Happiness
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Himang Infra Recasts the Core, Builds Novel Ideas to Stem Crisis
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Switch On: Water Entrepreneurship Initiatives
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Criyagen: Growth Challenges of a Social Entrepreneur
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Green Agrevolution Pvt. Ltd.: Creating an ICT Enabled Ecosystem for Small-Holder Farmers
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UBER IN INDIA: Managing a fleet of ‘Micro-entrepreneurs’
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Saveonmedicals.com: Starting an Online Pharmacy in India
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Farmizen: Architecting a Real-world Farmville
Bhupesh Manoharan | Rishikesan Parthiban | Shalini | Krishanu Rakshit
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NexConnect Ventures Pvt. Ltd.: Mainstreaming the Marginalized through the Gig Economy
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PAPERCUP – THE JOURNEY OF A STARTUP
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BUCHUK: DISCOVERING THE FUTURE OF AUTOMATIC COOKING
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FinEdge: Bionic Advisory for a Digital India
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Manthan’s Maya: Assisting Executive Decision Making Through Voice Analytics
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Flutura Decision Sciences and Analytics: Scaling Up IoT Through Innovation and Agility
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Case Research Centre at Old School
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Mobilize.NET: Mobilizing Growth
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Mytrah Energy: Growth Beyond Wind
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Greenfield Software: In Search of the Right Pivot
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Doctors For You: Entrepreneurship in Disaster Management
Financial Management/Accounting
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New Pension Scheme— Is it a Right Alternate of Old Pension Scheme?
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ReNew Power: Listing through SPAC
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Richie Advisors Private Limited
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Managing Price Risk at Hindalco
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HDFC Bank: A Tryst with FinTech for Digital Transformation
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Demonetization in India: Uncovering the Enigma
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AYMAN BOSE –ACCOUNTING OF PROPERTY, PLANT, AND EQUIPMENT UNDER IND AS
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Airport Express Metro Line: The Turnaround Story
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IFC Mutual Fund: In Search of the Right Investment Strategy
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Satyam Computer Services Limited: Analysis of the Financials
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Aravind Eyecare System - Revisiting the Business Model
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Indian Railways: In Quest of a Sustainable Turnaround
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Arpat Company: Costing Method For Internal Reporting
Manufacturing/Logistics/Supply Chain Management
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Overcrowding of USG patients at XYZ clinic: Application of healthcare queueing
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Crompton: Innovation in Anti-dust Fans
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Mendine Pharmaceuticals: Integrating Forecasting and Production Planning
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Annapurna Bhandar: Can Future Group Transform Rural Retailing in India?
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Origo Commodities: Growing in Agri-business Through Disruption
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Towards Carbon Neutrality – the Integral Coach Factory of the Indian Railways
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Asian Paints: Reinventing the Supply Chain in an Evolving Market
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Securing Raw Materials: A Case on the Indian Steel Industry
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Growing the Remanufacturing Business At Caterpillar India
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The Kolkata Police Force And Durga Puja – Managing A Mega Festival In Metropolis
Marketing/Branding/Advertising
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Chowman: The Culinary Maestro from Kolkata
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Dokra Art – Marketing a Dying Art at the BOP
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Consumer Behavior During a Pandemic: A Rural versus Urban Comparison
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Reliance Nippon Life Insurance – Marketing Strategy for Turnaround in Regulated Market
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IITIIMSHAADI.COM: Can positioning support market expansion?
Ramendra Singh | Siddhartha Paul | Poonam Gupta l Amit Kumar
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Repositioning for Success: The Lloyd’s Acquisition by Havells India
Prashant Mishra | Madhupa Bakshi | Kumar Shreshtha | Karthikeyan B
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DMart: The Indian Walmart
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Microinfluencers Give Wings to Indigo’s Customer Experience Strategy
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Spencer’s : Omnichannel Retail in the Age of Ecommerce
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Deodorant Wars in India: Revival Challenge for Axe
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CALCUTTA 64: An Entrepreneur’s Journey to Success
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Merwana Blends Digital Marketing Into the Fabric of Customer Experience
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The Birth of BARC: The Challenges of Establishing a New Television Audience Measurement System in India
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Customer Onboarding at ICICI Securities: The Digital Marketing Dilemma
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“Restaging Good Day – Making ‘Good’ Days ‘Better’”
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Country Petroleum Corporation: INSICIDE
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Kutchina: In Search of a Marketing Strategy
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Lifetron Hospital: In Search of Right Service Marketing Strategy
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Volkswagen India: Scripting a New Story for the Passenger Car Market
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Van Heusen- The Journey of a Brand
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Durex in India: The Category Normalisation Challenge
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Apple's i-phone 5C in the Indian Market-A product Positioning Failure
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Motorola's Re-entry Into The Indian Mobile Market: The Marketing Strategy
Organizational Behavior/Change Management
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RuDefine Excellence Consulting: Building an Ethical Organization
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The Curious Case of Mandatory CSR in India: Instance of a paradigm shift or an ineffectual imposition?
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Utkarsh – Productivity Enhancement Initiative at HPCL
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Bhagavatula Charitable Trust: Reinventing Relevance
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The Transformation of Central Public Works Department
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Meeting with the new boss (A) and (B)
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Being Women : Conversations
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Conversations at Work
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Galaxy Leather: Organizing Processes for Sustaining Growth
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Driving Transformation with Digital Reverse Mentoring at Tata Steel
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The Bandit Queen’s Tryst: Looting Digital Riches
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Sustaining Growth at Saraswaty Press
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Mastek 4.0: Transformation for the Digital Age
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Cultural Transformation at Microsoft IT India: Too Fast or Just Right?
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Microsoft IT India: A Journey In Business Model Transformation
Human Resource Management/Performance Management
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Performance management and incentives at Housing Finance Limited (B)
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Strategic Change and HRM in Housing Finance Limited (A)