Executive Functions of BoP Consumers: Research Propositions, Conceptual Framework and Implications for MAKT Strategies for BoP Market. Volume 34, Issue 4, pp: 249-269
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Written By
Prof. Ramendra Singh , Ria Mishra , Saravana jaikumar
Published On
Journal of Global MAKT Print ISSN: 0891-1762 Online ISSN: 1528-6975