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Academics

Academic Background:

FPM (Fellow Programme in Management), IIM Bangalore, India
Post Graduate Diploma in Communications, Mudra Institute of Communications, Ahmedabad, India
Bachelor of Science (Electronics), Osmania University, Hyderabad, India

Courses Taught:

Marketing Management (MK 101) Marketing Research (MK 102) Relationship Marketing (MK 253) Marketing Simulation (MK263) International Marketing (MK 216 & MK EX110) Advanced Marketing Research Methodology (F-MK 503)

Awards:

Dr. D C Pavate Research Fellowship in Management, Cambridge Judge Business School, University of Cambridge, 2010.

Consulting Interests:

Sports Marketing Research & Analytics

Experience

Work Experience:

Faculty, Marketing Group, Indian Institute of Management Calcutta, June 2011 - September 2016 and October 2017-Present Date. 

Professor of Management, LBSNAA, Musssoorie, India 2016-2017 (On deputation)
Visiting Faculty (Management), LBSNAA, Mussoorie, India 2016 
Guest Faculty, Marketing Area, Indian Institute of Management Bangalore February-March 2011 
Faculty (Marketing), Manipal Institute of Media and Entertainment, Bangalore 2008 
Instructor, Preparatory Programme, Indian Institute of Management Bangalore 2004-2009 
Teaching Assistant, Marketing Area, Indian Institute of Management Bangalore 2004-2009 
Visiting Faculty (Marketing) ICFAI School of Management, Hyderabad, India 2001-2002 
Senior Research Executive, ORG-MARG Research Private Limited, Bangalore, INDIA 2000-2001 
Research Executive, IMRB International, Mumbai, INDIA, 1999-2000

Research

Journal Publications:

•  Singh S.K., Srinivasan V., Sista S., and Parashar, M. (2008) "Cross Cultural Conceptualisations: A Case for Multiple National Cultures in India", IIMB Management Review, September, Pages 249-262.
• Kolah A., Babu R. R., and Sista, S. (2013) ”Social media and the law in India", Journal of Digital and Social Media Marketing, Vol. 1, No. 4.
• Babu, R. R., and Sista, S. (2017) “European Data Protection Laws: Learnings and Implications for Indian Business“. Journal of Data Protection and Privacy, Vol. 1.
• Sista, S (2017) “Green marketing in India: A Perspective”, Ed.: Annapurna Shaw and Runa Sarkar “Sustainability”, CDEP, Sage Publishers. (Forthcoming)
• Sista, S. (2011) "Relationship Marketing in Sport: An Exploratory Study in the UK Context", A monograph submitted to the Dr. DC Pavate Foundation, Karnatak University, Dharwad

Conferences:

• “Giving CSR a Sporting Chance”, (w/ Kolah A.) Global Marketing Network’s Global Brand Forum, September 7, 2010 at Cass Business School, City University, London, UK.
• “Impact of Cross-Cultural Communication in B2B Marketing”, (w/ Kolah A.) Doing Business in India Conference, May 27-28, 2010 at University of Greenwich, Greenwich, UK.
• “The Impact of Tacit knowledge on Relationship Strength and Relationship Continuity in Business-to-Business Relationships Involving KIBS”, 23rd IMP Conference, August 30 - September 1, 2007 at Manchester, UK.
• “The Impact of Tacit knowledge on Relationship Strength and Continuity in High-Value-Add Business-to-Business Services”, 36th European Marketing Academy Conference, May 22-25, 2007 at Reykjavik, Iceland.

Research Interests:

• Relationship Marketing 
• International Marketing 
• Sports Marketing 
• Marketing Communication 
• Research Methods 
  [NO INTERNSHIP REQUESTS PLEASE. I do not entertain internship requests.]