Karnika Bains
Karnika Bains
Designation
Assistant Professor
Academic Group: Marketing
Contact
Phone No.: +91-33-24678300 Extn. No. 2022
Email ID.: karnika.bains@iimcal.ac.in
Academics
Academic Background:
PhD (Marketing), IIM Lucknow
M.B.A., IIM Lucknow
B. Sc (Mathematics), Panjab University Chandigarh
Courses Taught:
Marketing Management (core courses); Strategic Brand Management; Digital and Social Media Marketing
Experience
Work Experience:
Associate Category Manager, Urban Ladder
Research
Journal Publications:
Research Interests:
- Digital Behaviour
- Gender Studies
- Inclusion in Advertising
- Green Behaviour
- Marketing Ethics