Programme Overview

The programme will span over 6 months, 32 virtual/classroom sessions comprising 11 learning modules with a blend of lectures, case studies, workshops, online presentations and detailed personalized feedback. The overall objective of the programme is to equip the participants with strategic skills in leadership communication to enable them assume leadership positions in future. The programme presents new paradigms of leadership communications in the form of strategies (including behavioural economics), inflections of digital technologies (including AI and gamification), analytics (including stories, skillsets and markets) and performative communication (including public speaking and data presentations). The programme presents new strategic frameworks of communication both theoretical and practical demonstrating their applications in diverse domestic and international corporate cases. The major takeaway of the programme is to provide a novel communication guidebook that can help corporate leaders operationalize their vision and mission.

Programme Objective
The programme is to help executives develop the language for leaderships which entails the understanding and application of communication as leadership strategy.  
Programme Directors
Professor Nandita Roy

Professor Nandita Roy

Business Ethics & Communication Group

Professor Pragyan Rath

Professor Pragyan Rath

Business Ethics & Communication Group

Who Should Attend
Senior managers with minimum 8 years of work experience.
Eligibility

Working managers with an experience profile of 8 years or more, who are at least graduates (10+2+3) in any discipline with 50% marks. Students would be shortlisted on the basis of assessment of background and motivation based on the application form submitted and performance in personal interview.

Programme Duration and Delivery

The program will be delivered through classes held once a week. The class schedule will be decided in consultation with the Program Directors, IIMC.

In addition, there will be two campus visits. The first visit will be towards the beginning of the course (3 days) and the second visit will be of 4 days at IIM Calcutta towards the end of the course including the certification ceremony. SUBJECT TO GOVT RULES and INSTITUTE RULES on the pandemic, the offline sessions and certification scheduled for campus visit may be converted into online sessions.

Pedagogy
Modules will be interactive with a blend of lectures, case studies, video graphed presentations and personalized feedback.
Programme Content
  • Leading with Communication Strategy
  • Sales Pitch through Impactful Argumentation
  • Public Speaking – Crafting a Contemporary Public Narrative
  • Leveraging Digital Communication for Leaders
  • Inter-Cultural Business Communication
  • Data Presentations
  • Leaders as Conflict Processors – Conflict Resolution and Negotiation
  • Story-telling in the Digital Era
  • Communication Analytics – Visual Communication Trends
  • Communicating With(out) AI
  • Gamification
  • Evaluation Scheme - Mid-Term Examinations: Individual/Team Project Presentations and Module Wise Examination: Team project submissions.
Programme Sample Certificate
Alumni Status
  • LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 30,000 members.
  • LDP Alumni are given an email-id in the IIM Calcutta domain.
  • LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
  • The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
  • Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
  • The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
  • Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
  • By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform
How to Apply

For further details and for downloading the application forms please visit
https://iimcalcutta.vcrvcnow.in/EPCSCL-06/student-registration/lms.php

Name - Shivani Sharma
Email ID- shivani.sharma[at]vcnowvcr[dot]com
Contact Number - 9219078715