12th Case Method Workshop - Case Writing Mastery: Crafting Engaging and Impactful Management Narratives

Indian Institute of Management Calcutta Case Research Centre (IIMCCRC) of IIM Calcutta will host the 12^th Case Method Workshop from December 20 – 22, 2024. It will provide two full days and half a day of intensive, experiential learning where participants will practice on writing case plan, developing caselets, preparing case structure, data gathering and filtering process, comprehensive teaching notes, publishing and collaboration opportunities and the last day on teaching with cases and effective classroom handling.

DATES OF WORKSHOP: December 20 – 22, 2024
VENUE:  Indian Institute of Management Calcutta, Joka, Kolkata
LAST DATE FOR REGISTRATION: December 6, 2024

Why Use the Case Method?

Case method teaching has been found to improve student learning, to increase students’ perception of learning gains, and to meet learning objectives. However, academicians often struggle with finding appropriate cases for their deliverables and wish to fill the gap by developing their own cases. Very often, they find the case-writing process very challenging. IIMCCRC’s past case method workshops have provided the requisite skillsets and hands-on practice to the participants in designing a case, collecting and organizing data from different channels and preparing teaching notes. This workshop offered by IIMCCRC of IIM Calcutta is dedicated to meeting this demand for handholding in case writing and creating an environment of mutual learning.

The case method bridges theory to practice, and promotes the development of skills including: communication, active listening, critical thinking, decision-making, and metacognitive skills, as students apply course content knowledge, reflect on what they know and their approach to analysing, and make sense of a case. 

Workshop Agenda

IIMCCRC is offering a workshop to cover various elements of case selection, preparation, teaching notes, delivery, and evaluation as they apply to the case based classroom. The workshop aims to help participants develop skills for writing highly effective cases through a participative and feedback-oriented approach. Over the course of the workshop, participants will have the opportunity to work in a break out groups on case assignments, and form it into the first draft of a case and teaching note. The workshop will be supported by a case writing format that provides structure and exercises, and guides participants through the case writing process.

Key Take Away of the Workshop

• Learning the tools and techniques of case crafting and writing highly effective cases
• Recognize the critical dimensions of writing a publication-worthy case
• Gaining the confidence to develop your own case and teaching note
• Prepare a draft case, teaching plan and teaching note
• Certificate of participation from IIM Calcutta
• Develop relationships with the workshop tutors and fellow participants

Who Can Attend?

Faculty members, doctoral students, research scholars, case writers and industry practitioners or corporate trainers

• with an inclination towards writing highly effective cases
• working in different areas of business and management
• committed to improving their case writing skills
• corporate learning and development specialists who would like to adopt the case method and learn about case development.

Pre-workshop Requirements

• Participants are required to come to the workshop with a definite idea and learning objectives for a business case. They need to identify a company, the case protagonist, and preferably (not mandatory) obtain permission from the company to write the case.
• Participants are requested to share their case idea and a 2-3-page Case Plan with us two weeks prior to the workshop dates. The Case Plan includes the opening paragraph and the proposal, the outline of the case by subtitles, a list of data requirements, and a time plan.

Post Workshop Case Review

• Participants will receive feedback on the case plan from the workshop trainers within a few weeks of the completion of the workshop.
• Opportunity to write cases with IIM Calcutta faculty members as the co-author or case writer and selected cases will be funded from IIMC Case Research Centre grant. Published cases with IIMCCRC will be shared with our global distribution partners including Ivey Publishing, Canada and Case Centre Limited, UK

Registration Fee

5 or more participants from the same organisation - 10% discount (Please email to iimccrc@iimcal.ac.in)

The registration fee includes program materials and meals (breakfast, lunch and dinner on 20th and 21st December, breakfast on 22nd December and tea/coffee) while the workshop is in session.

Registration is secured when you receive a confirmation email on your registered email address. Please don’t refresh the page while the payment is in process. Space is limited to maximize the learning experience.

Deadline for payment of Registration fees: December 6, 2024

**Fees are non-refundable unless the workshop is cancelled due to unavoidable situation. Participation by the substitute is allowed on special grounds stating legitimate reasons. 

How to Register

Applications shall be made and accepted purely online. Application/Registration form and payment link are available online.

Application/Registration

If you have any questions, please email iimccrc@iimcal.ac.in/head.crc@iimcal.ac.in or call at +91 33 71211147 / +91 33 71211146

Session Plan

All sessions will be conducted in English. Proficiency in spoken and written English is essential.

Facilitators

Prof. Sandeep Puri

With more than 30 years of work experience in Industry and teaching, Sandeep specializes in Sales and Marketing. He is currently a marketing professor at the Asian Institute of Management in the Philippines. Before this, he worked at IMT Ghaziabad (AACSB accredited), Trident, and Novartis in India. He has significant publications to his credit, including three in the Harvard Business Review and one in the European Journal of Marketing. His cases have been published by Ivey Publishing, WDI Publishing (University of Michigan), and IMD, Lausanne. Ivey Publishing awarded him the Best Seller Case Award for 2021-22, 2022-23 and 2023-24. He also won 3rd prize in the 2022 John Molson MBA International Case Competition. He is the first Asian with over 100 publications listed with Harvard Business Publishing (outside Harvard). He is appointed as a Case Method Influencer/ facilitator by Harvard Business Publishing for the region.

Prof. Dharma Raju Bathini

Dharma Raju Bathini is an Associate Professor in the Human Resource Management Group at IIM Calcutta. He holds a PhD in ‘Organisation Behaviour’ from IIM Ahmedabad and a BTech from NIT Warangal. He is currently the Faculty Coordinator of the IIMC Case Research Center. He has interdisciplinary interests in teaching as well as research. He researches HR issues in platform work, work-from-home and new technology and has published his academic research work in top-tier international journals. He is also an active case researcher and has published with leading international case centres, including Ivey Publishing and Asian Case Research Journals. He has designed and delivered OB&HR training programmes of both long and short duration. His teaching specialties are International HRM, Strategic HRM, and Managing Work Stress.

Before joining academia, he led change initiatives and IR conflict resolutions at large-scale manufacturing units. He also led project teams that built larger-scale green-field manufacturing units for automotive parts.

About the Organizers

IIM Calcutta

IIMC was established as the National Institute for Post-Graduate Studies and Research in Management by the Government of India in November 1961 in collaboration with the Alfred P. Sloan School of Management (MIT), the Government of West Bengal, the Ford Foundation, and Indian Industry. IIMC’s vision is to be an International Centre of Excellence in all facets of Management Education, rooted in Indian ethos and societal values. Its mission is “to develop innovative and ethical future leaders capable of managing change and transformation in a globally competitive environment and to advance the theory and practice of management.”

IIMC is the first accredited institution in India with the "Triple Crown," having won international accreditations from AACSB, EQUIS, and AMBA. It is also the sole Indian member of CEMS, a global alliance of elite management schools.

The IIM Calcutta Case Research Center (IIMCCRC) was set up in 2012 as one of the distinct centers of excellence of IIM Calcutta. The idea is to create a world-class repository of cases and teaching notes that can be used by its faculty members and academicians at other business schools in India and worldwide. The institute makes extensive use of cases in its postgraduate courses as well as in executive programs.

IIMCCRC cases focus on management issues that executive face in their day to day affairs. The cases are based on real world decisions, key industry challenges, decision making dilemmas, requiring thorough analysis helps develop extraordinary leaders and careers. Over the decade IIMCCRC has become a leader on case publishing focused on indigenous cases and has a rich collection of more than 150 teaching cases. These cases span all management disciplines and get distributed globally through our global case distribution partners providing international visibility and reach.

IIMCCRC Webpage : https://www.iimcal.ac.in/faculty/centers-of-excellence/case-research-center-iimccrc

Accommodation

Participants are expected to cover their own transportation and other living costs. We have limited reserved rooms available on a paid basis (INR 3360 inclusive of GST) at the Management Development Centre, IIM Calcutta and it will be allotted only on first cum first serve basis. Accommodation charges and additional expenses incurred will be borne by the participant and paid for at the time of stay.

For accommodation booking, please email to iimccrc[at]iimcal[dot]ac[dot]in / priyad[at]iimcal[dot]ac[dot]in or call at +91 33 71211147

If you are looking for stay options close to the workshop venue, you may explore the following:

Contact Us

IIM Calcutta Case Research Centre (IIMCCRC)
3rd Floor, New Academic Building
Indian Institute of Management Calcutta
Diamond Harbour Road, Joka, Kolkata – 700104
Ph +91 33 7121 1147/1146
Email: iimccrc[at]iimcal[dot]ac[dot]in / head.crc[at]iimcal[dot]ac[dot]in
Website: https://www.iimcal.ac.in/case-studies-lists

Prof. Sandeep Puri_IIM Calcutta Case Research Centre - 12th Case Method Workshop

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