Marketing Conference

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International Marketing Conference (MARCON 2010)

In continuation to the Golden Jubilee celebrations, IIM Calcutta organized MARCON 2010, the first ever international marketing conference, on 27th, 28th, and 29th of December, 2010. With MARCON, IIMC centered its interest on the emerging patterns and innovations in marketing, while emphasizing the importance of classic theories and practices relevant to this field.